VW – Can This Brand Be Saved?

My question is for Volkswagen’s senior execs: even if I like your cars, can I ever again trust your company?

Eight Failures, One Awesome Demo

A live demo can be a magical mix of storytelling, vision, and marketing – with the added thrill of knowing that at any moment everything could go horribly wrong.

Customer Communities and Lead Gen

How can you optimize the relationship between customer communities and lead gen?

What is There to Market?

Regardless of what vertical market you serve, if you make any kind of physical product, your industry is about to be disrupted by automated manufacturing.

Social Lead Gen – First Steps

We’re now creating leads that are coded as “social leads” – a first step toward measurable ROI.

A Few Sacred Spaces: No Facebook at the Dinner Table

When technology constantly distracts people from being alone, it damages their ability to form true relationships.

The Ten Million Dollar Hashtag

Observations on how the #ALSIceWaterChallenge increased donations to ALS research by more than $10-million in just one week.

Social Recruiting is Shifting the Definition of Career

Social networks are now helping redefine what it means to create a career, and to advance and innovate in a career.

The Conversation Prism – A Useful Perspective on Social Media

For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers

Community of Amateurs Discovers Planets Around Other Stars

Unlike the work of a single scientist, a large online community can combine the independent assessments of many non-experts, thereby gaining the “wisdom of crowds” in which the group opinion is equal to or better than that of any one expert (or the best computer algorithms currently available).