Eight Failures, One Awesome Demo

A live demo can be a magical mix of storytelling, vision, and marketing – with the added thrill of knowing that at any moment everything could go horribly wrong.

Customer Communities and Lead Gen

How can you optimize the relationship between customer communities and lead gen?

Integrating Jive and Marketo for Social Marketing Analytics

Looking at how to best we can best integrate our user community’s platform, Jive Software, with our marketing automation system, Marketo.