Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

Pogoplug Launches DIY Onsite Private Cloud: A Cheap Alternative for Small Businesses

Cloud computing isn’t just for the enterprise – many small businesses are starting to move some of their content to the cloud, typically through public cloud solutions such as Box, Dropbox, Google Drive, and others. With today’s release of Pogoplug Teams, really small companies looking to get into cloud storage have an even cheaper, though […]

Digital-Social Agencies, and Better-Fitting Pants

David Armano of Edelman Digital has posted a thoughtful piece about the changes roiling the agency world, especially for agencies moving to compete in the “digital-social” space (that is, all those wanting to survive). He focuses on five key vectors – adaptation of skill-sets, importing and exporting talent, supply and demand, integration, and ecosystem development. […]

Migration to Cloud Computing Driven by Benefits, Not Cost Savings

On GigaOm recently, Barb Darrow reported that reducing costs is not the main reason companies are moving from on-site deployments to cloud computing. According to a survey of 600 large companies by Tata Consultancy Services (a huge IT service provider), the ability to standardize software and business processes across the enterprise is the most important […]

Google’s Cloud Drive – Cumulus, Stratus, or Cirrus?

The cloud storage community is aflutter this week with news that Google is planning to release a service, called “Drive” or “G-Drive”, that would let you store images, videos, music and documents on Google’s servers, making your content accessible from any device. Reports suggest users would receive five or ten gigabytes of storage free, with options to […]

Take the Long View: Google Gets Social

In a new post, Three Key Things Google Is Doing While We Focus on Google+, Steve Rubel at Edelman points to some interesting evidence that Google is really starting to get social.

Customer Success: Aligning Marketing & Sales

There’s a great new case study on the Socialtext web site exploring how Amsterdam-based publishing giant Elsevier is using Socialtext’s collaboration platform to significantly improve coordination throughout its global sales and marketing teams. I’m delighted with this use case, because it encapsulates three key vectors I believe are essential for successful SaaS implementations: 1.  It’s […]

Where to Find Engaging Workspace Content

In designing and building out enterprise collaboration systems, we often grapple with the question of where to obtain the content that will attract people to a new workspace, and effectively encourage them to participate. First, to put the question in perspective: Over time, workspace content can become an indispensable knowledge-base and competitive advantage for an organization. […]

Enterprise 2.0 – Three Lessons from Chemistry 101

As a freshman sciences major, I sailed through courses in math, physics, biology, and astronomy – but struggled a bit with chemistry. A couple of my early experiments generated colorful bubbling liquids not mentioned in the study guide, so after one particularly exothermic afternoon in the lab, a kindly graduate student took me aside and reminded me that there […]