VW – Can This Brand Be Saved?

My question is for Volkswagen’s senior execs: even if I like your cars, can I ever again trust your company?

Why the @#^* am I Doing Social Marketing Analytics in Excel?

It’s the first of the month, it’s getting late, and once again I’m still at my desk staring at a spreadsheet, trying to put together all the pieces of my company’s social media footprint. In Excel? In this day and age? Isn’t there a better way to for B2B social marketers to collect, aggregate and analyze key […]

Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

Intel iQ – A Social Media Marketing Experiment

Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.

Is the Intention Economy Real?

Customer-driven tools for managing commercial relationships are inevitable simply because they’re fairer, and more respectful of the fact that every customer is actually a real individual person.