The Ten Million Dollar Hashtag

Observations on how the #ALSIceWaterChallenge increased donations to ALS research by more than $10-million in just one week.

The Me in Social Media

Most social business tools are too focused on people’s activities, and not enough on a me-centric view that mirrors real human behavior.

Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

Intel iQ – A Social Media Marketing Experiment

Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.

Is the Intention Economy Real?

Customer-driven tools for managing commercial relationships are inevitable simply because they’re fairer, and more respectful of the fact that every customer is actually a real individual person.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]