Intel iQ – A Social Media Marketing Experiment

Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.

Is the Intention Economy Real?

Customer-driven tools for managing commercial relationships are inevitable simply because they’re fairer, and more respectful of the fact that every customer is actually a real individual person.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

Choosing a Cloud Storage / Synchronization Vendor

When I worked at Socialtext in Palo Alto, one of the brightest people there was Alan Lepofsky, then director of marketing. Alan, who’s based in Toronto, now works at Constellation Research where he covers the enterprise collaboration software market. In a recent blog post on File Sharing and Synchronization Services, Alan lists many of the key vendors that he’s […]

Digital-Social Agencies, and Better-Fitting Pants

David Armano of Edelman Digital has posted a thoughtful piece about the changes roiling the agency world, especially for agencies moving to compete in the “digital-social” space (that is, all those wanting to survive). He focuses on five key vectors – adaptation of skill-sets, importing and exporting talent, supply and demand, integration, and ecosystem development. […]

The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]

Digital Influence is Real. Measuring It? Not So Much

Altimeter Research has released a new report on The Rise of Digital Influence, written by respected social media analyst Brian Solis. The report provides a good overview of an important, emergent topic in social business, and I’m grateful to Brian and his colleagues for sharing their original research. For now, however, I’m taking this whole […]

Migration to Cloud Computing Driven by Benefits, Not Cost Savings

On GigaOm recently, Barb Darrow reported that reducing costs is not the main reason companies are moving from on-site deployments to cloud computing. According to a survey of 600 large companies by Tata Consultancy Services (a huge IT service provider), the ability to standardize software and business processes across the enterprise is the most important […]

Google’s Cloud Drive – Cumulus, Stratus, or Cirrus?

The cloud storage community is aflutter this week with news that Google is planning to release a service, called “Drive” or “G-Drive”, that would let you store images, videos, music and documents on Google’s servers, making your content accessible from any device. Reports suggest users would receive five or ten gigabytes of storage free, with options to […]