The Conversation Prism – A Useful Perspective on Social Media

For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers

Why the @#^* am I Doing Social Marketing Analytics in Excel?

It’s the first of the month, it’s getting late, and once again I’m still at my desk staring at a spreadsheet, trying to put together all the pieces of my company’s social media footprint. In Excel? In this day and age? Isn’t there a better way to for B2B social marketers to collect, aggregate and analyze key […]

Can Careful Timing Get You More Retweets?

As a social marketer, I’m always curious about techniques to increase Twitter engagement rates, so I’ve read a number of articles and blog posts about the “optimal” time of day for tweeting. Often based on data provided by a URL-shortening service (such as the chart above), these stories focus on what time of day and […]

Visualizing a Twitter Stream

Twitter is great for listening to what is going on in the world, in real time. You can filter for the specific topics you’re interested, just by choosing the Twitter feeds you follow, and by using hashtags and lists. But Twitter lacks historical context – there’s no way to easily see, over time, what’s happened with a […]

Three Kinds of Community

People helping other people succeed? That’s what community is all about.

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

comScore: Facebook Dominates Time Spent on Social Networks

As of August 2011, 90% of all time on social networks was spent on Facebook.