HubSpot raising another $35-million further validates this year’s most significant marketing trend – social marketing has become a central component in most company’s business strategies.
Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.
Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]