Customer Communities and Lead Gen

How can you optimize the relationship between customer communities and lead gen?

The Conversation Prism – A Useful Perspective on Social Media

For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers

Community of Amateurs Discovers Planets Around Other Stars

Unlike the work of a single scientist, a large online community can combine the independent assessments of many non-experts, thereby gaining the “wisdom of crowds” in which the group opinion is equal to or better than that of any one expert (or the best computer algorithms currently available).

Integrating Jive and Marketo for Social Marketing Analytics

Looking at how to best we can best integrate our user community’s platform, Jive Software, with our marketing automation system, Marketo.

Three Kinds of Community

People helping other people succeed? That’s what community is all about.

Work Hard, Play Softball

The elusive “work-life balance” that every Silicon Valley start-up strives for … must grow organically from the start.

Free Time, and Building Community

You can define community-building many different ways, but ultimately it comes down to forging connections between people.

Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

Enterprise 2.0 – Three Lessons from Biology 101

Biology 101 was among my favorite college courses, in part because of the beauty revealed by the microscope, and in part because of the amazing discoveries then emerging about living things and the way they self-organize. I feel the same way today about enterprise collaboration; people in organizations are doing amazing, beautiful things with social media […]