The Conversation Prism – A Useful Perspective on Social Media

For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

comScore: Facebook Dominates Time Spent on Social Networks

As of August 2011, 90% of all time on social networks was spent on Facebook.