The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]

Where to Find Engaging Workspace Content

In designing and building out enterprise collaboration systems, we often grapple with the question of where to obtain the content that will attract people to a new workspace, and effectively encourage them to participate. First, to put the question in perspective: Over time, workspace content can become an indispensable knowledge-base and competitive advantage for an organization. […]