Integrating a person’s social feeds into your “prospect profile” so you can pitch them more effectively raises the central issue of digital marketing: informed consent.
The professional services group I work in is dedicated to implementation – getting customers up and running with our platform so that they become addicted to it, expand its use throughout their organizations, and renew. That last part, renewal, is crucial, because of the economics of enterprise SaaS (software as a service): in general, it costs […]
At Socialtext, we roll out a new version of our software to customers’ appliances once a month, and always get some great feedback. But this month, the excitement and engagement I heard when talking with customers was unprecedented – because Socialtext now supports Groups. Over the past seven years, the Socialtext platform has evolved to […]
I’ve spent millions of dollars on software over the years, both as a systems integrator and as a business owner. I know firsthand that the right software, when properly applied, can be crucial to an organization’s success. I was reminded of this again recently while helping a large company build out an internal collaboration platform […]
I work in the Professional Services group at an Enterprise 2.0 software vendor, so I’m well aware that most companies licensing our collaboration platform do so because they have a specific application in mind – a use case. But lately, I’ve started to suspect that too much attention is given to the use case throughout […]
As more and more organizations start using social media tools, I’d like to propose a modest change in the way we talk about the “adoption” process. Let’s start calling it something else. Over the past year and a half, I’ve helped over a hundred organizations implement social networking tools, and have fallen easily into the […]