Why the @#^* am I Doing Social Marketing Analytics in Excel?

It’s the first of the month, it’s getting late, and once again I’m still at my desk staring at a spreadsheet, trying to put together all the pieces of my company’s social media footprint. In Excel? In this day and age? Isn’t there a better way to for B2B social marketers to collect, aggregate and analyze key […]

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

comScore: Facebook Dominates Time Spent on Social Networks

As of August 2011, 90% of all time on social networks was spent on Facebook.