Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

The Awesome Value of Community

More than just a shared concern, a community is a shared identity, and joining a community redefines the possibility of who you are.

Take the Long View: Google Gets Social

In a new post, Three Key Things Google Is Doing While We Focus on Google+, Steve Rubel at Edelman points to some interesting evidence that Google is really starting to get social.