Why Prototyping is Like the Tango

The professional services group I work in is dedicated to implementation – getting customers up and running with our platform so that they become addicted to it, expand its use throughout their organizations, and renew. That last part, renewal, is crucial, because of the economics of enterprise SaaS (software as a service): in general, it costs […]

Let’s Stop Talking About Adoption

As more and more organizations start using social media tools, I’d like to propose a modest change in the way we talk about the “adoption” process. Let’s start calling it something else. Over the past year and a half, I’ve helped over a hundred organizations implement social networking tools, and have fallen easily into the […]