Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]