Customer Communities and Lead Gen

How can you optimize the relationship between customer communities and lead gen?

Social Lead Gen – First Steps

We’re now creating leads that are coded as “social leads” – a first step toward measurable ROI.

Integrating Jive and Marketo for Social Marketing Analytics

Looking at how to best we can best integrate our user community’s platform, Jive Software, with our marketing automation system, Marketo.

Digital-Social Agencies, and Better-Fitting Pants

David Armano of Edelman Digital has posted a thoughtful piece about the changes roiling the agency world, especially for agencies moving to compete in the “digital-social” space (that is, all those wanting to survive). He focuses on five key vectors – adaptation of skill-sets, importing and exporting talent, supply and demand, integration, and ecosystem development. […]