What is There to Market?

Regardless of what vertical market you serve, if you make any kind of physical product, your industry is about to be disrupted by automated manufacturing.

Is the Intention Economy Real?

Customer-driven tools for managing commercial relationships are inevitable simply because they’re fairer, and more respectful of the fact that every customer is actually a real individual person.

The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]