The Conversation Prism – A Useful Perspective on Social Media

For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

Digital Influence is Real. Measuring It? Not So Much

Altimeter Research has released a new report on The Rise of Digital Influence, written by respected social media analyst Brian Solis. The report provides a good overview of an important, emergent topic in social business, and I’m grateful to Brian and his colleagues for sharing their original research. For now, however, I’m taking this whole […]