For social marketers, the Conversation Prism provides a great visual reminder of the many different platforms and tools available for finding, understanding, and connecting with your customers
Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.
Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]
Altimeter Research has released a new report on The Rise of Digital Influence, written by respected social media analyst Brian Solis. The report provides a good overview of an important, emergent topic in social business, and I’m grateful to Brian and his colleagues for sharing their original research. For now, however, I’m taking this whole […]