The Me in Social Media

Most social business tools are too focused on people’s activities, and not enough on a me-centric view that mirrors real human behavior.

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

Intel iQ – A Social Media Marketing Experiment

Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.

Digital Influence is Real. Measuring It? Not So Much

Altimeter Research has released a new report on The Rise of Digital Influence, written by respected social media analyst Brian Solis. The report provides a good overview of an important, emergent topic in social business, and I’m grateful to Brian and his colleagues for sharing their original research. For now, however, I’m taking this whole […]