Social Lead Gen – First Steps

We’re now creating leads that are coded as “social leads” – a first step toward measurable ROI.

Why the @#^* am I Doing Social Marketing Analytics in Excel?

It’s the first of the month, it’s getting late, and once again I’m still at my desk staring at a spreadsheet, trying to put together all the pieces of my company’s social media footprint. In Excel? In this day and age? Isn’t there a better way to for B2B social marketers to collect, aggregate and analyze key […]