Social Lead Gen – First Steps

We’re now creating leads that are coded as “social leads” – a first step toward measurable ROI.

Integrating Jive and Marketo for Social Marketing Analytics

Looking at how to best we can best integrate our user community’s platform, Jive Software, with our marketing automation system, Marketo.

Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.