The Me in Social Media

Most social business tools are too focused on people’s activities, and not enough on a me-centric view that mirrors real human behavior.

Articulating the Identity of a Community

Getting a customer support community up and running effectively is a huge job.

Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos

Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: Advertisers want analytics, mobile is brutal, and pictures are priceless.

Is the Intention Economy Real?

Customer-driven tools for managing commercial relationships are inevitable simply because they’re fairer, and more respectful of the fact that every customer is actually a real individual person.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

Digital-Social Agencies, and Better-Fitting Pants

David Armano of Edelman Digital has posted a thoughtful piece about the changes roiling the agency world, especially for agencies moving to compete in the “digital-social” space (that is, all those wanting to survive). He focuses on five key vectors – adaptation of skill-sets, importing and exporting talent, supply and demand, integration, and ecosystem development. […]

The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]

Digital Influence is Real. Measuring It? Not So Much

Altimeter Research has released a new report on The Rise of Digital Influence, written by respected social media analyst Brian Solis. The report provides a good overview of an important, emergent topic in social business, and I’m grateful to Brian and his colleagues for sharing their original research. For now, however, I’m taking this whole […]