The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]

Social Content Curation – The Next Big Thing?

In a new blog post, How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing, serial tech entrepreneur Elad Gil brings into focus one of the key trends now roiling the Web – the value added by people assessing the relevance of content. Gil describes how, over the last […]