The Ten Million Dollar Hashtag

Observations on how the #ALSIceWaterChallenge increased donations to ALS research by more than $10-million in just one week.

Can Careful Timing Get You More Retweets?

As a social marketer, I’m always curious about techniques to increase Twitter engagement rates, so I’ve read a number of articles and blog posts about the “optimal” time of day for tweeting. Often based on data provided by a URL-shortening service (such as the bit.ly chart above), these stories focus on what time of day and […]

Visualizing a Twitter Stream

Twitter is great for listening to what is going on in the world, in real time. You can filter for the specific topics you’re interested, just by choosing the Twitter feeds you follow, and by using hashtags and lists. But Twitter lacks historical context – there’s no way to easily see, over time, what’s happened with a […]

Intel iQ – A Social Media Marketing Experiment

Intel’s new iQ social publishing site provides Intel customers, employees, and channel partners with useful content that they can share via social media, with the intent of focusing readers’ eyeballs and attention on Intel’s chips and the products they power.

Data You Need to Make Content Go Viral

Bitly was one of the first, and remains one of the most popular URL-shortening sites, making it easy to collect, organize, shorten and share links. In addition to its open public API, one of bitly’s nicest features is the analytics pane where you can track what happens when a link you’ve shortened gets shared around the web. These links […]

The Psychology of Social Commerce

Those clever folks over at TabJuice have put together an excellent infographic summarizing the psychological factors influencing social marketing. Companies leveraging social media to make you buy something are taking advantage of well-known cognitive biases – the mental rules of thumb that speed the decision-making process, though not always in your best interest. In particular, […]

Tweets and Photos Shape the World

Location data from tweets and Flickr images creates a map of the connected world.

Who Are You Online?

If Google+ can successfully tap into innate human behaviors around families and clans, the company could finally have a credible challenger in social media – and digital identity.