Observations on how the #ALSIceWaterChallenge increased donations to ALS research by more than $10-million in just one week.
As a social marketer, I’m always curious about techniques to increase Twitter engagement rates, so I’ve read a number of articles and blog posts about the “optimal” time of day for tweeting. Often based on data provided by a URL-shortening service (such as the bit.ly chart above), these stories focus on what time of day and […]
Twitter is great for listening to what is going on in the world, in real time. You can filter for the specific topics you’re interested, just by choosing the Twitter feeds you follow, and by using hashtags and lists. But Twitter lacks historical context – there’s no way to easily see, over time, what’s happened with a […]